Makro strengthens focus on hotels

Makro has appointed Tracy Lawson as target group manager hotels.

The appointment is a strategic move to drive forward the company’s recently launched customer focus, which targets independent hotels.

Lawson will work as part of the target group management (TGM) team and will be responsible for further developing Makro’s ‘proud to support independent hotels’ strategy, including an in-depth look at range, pricing, value added service, customer acquisition and promotions.

She has a background in marketing and brand management and previously worked for Mitchells amp; Butlers and Barratt.

Lawson said: “As a company, Makro has so much interesting activity going on, both in store and through other channels, and I’m really looking forward to getting stuck in.

“Initially, I’ll be meeting with as many independent hotel customers as possible to really get to know their business requirements, and from this, will shape and help deliver the next stage of this focused strategy.”

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