Coors Brewers is to combine its UK sales operations and will appoint John Holberry sales director – on and off-trade from May 25. He has been sales director for Coors on-trade since 2003. Prior to this, he headed the company’s off trade sales operation.
Coors Brewers chief executive officer Peter Swinburn said: “John has a wealth of experience in leading our on and off trade businesses and this new structure will allow us to exploit synergies, share knowledge and further improve customer service across our sales operations.”
Kevin Brownsey, the current Coors’ off trade sales director, is to take up a new role as UK sales director for Kellogg’s.