General manager appointed at new East End Foods depot

East End Foods has appointed Nadeem Hashmi as the general manager of its Aston Cross depot.

Hashmi will be charged with looking to maximise both the profit of the branch and the customer satisfaction. He will also be implementing the relevant systems and procedures to ensure Aston Cross is running operationally, as smoothly as possible.

He was previously with Bestway Group for 14 years.

Hashmi said: “I am pleased to have joined East End Foods at this very exciting time, the launch of the pound;10.5m depot is a milestone in their long standing history and I am proud to be part of it. At Aston Cross we have the perfect team to build this cash and carry into a powerful and successful depot. I have been made very welcome in the short space of time I have been at East End Foods and I am excited for both my future in the company and the future of Aston Cross.”

Jason Wouhra, director and company secretary, said: “We are delighted to have Nadeem on board at Aston Cross. As general manager Nadeem will be an integral part of the team at Aston Cross, with his diligence and experience helping shape the future success of this fantastic depot.”

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