East End’s Jason Wouhra is youngest-ever regional IoD chief

Jason Wouhra, director East End Foods, has been named as the new chairman of the Institute of Directors in the West Midlands. He is an IoD-qualified chartered director and, at 35, the region’s youngest ever chairman.

Wouhra is also vice-chair of the Institute of Directors’ Young Directors Forum in the West Midlands, co-chair of the New Birmingham Library Advisory Board and a former vice-chairman of the Black Country Local Enterprise Partnership.

Jason joined the family Business after completing his law degree in 1998. He is now a director and company secretary and head of operations at the new flagship Aston Cross depot on the site of the former HP Sauce factory in Birmingham.

East End, a Landmark Wholesale member, has invested approximately £11m in the development and transformation of the site which lay derelict for over five years. Phase 1 comprises a 120,000 sq ft depot carrying over 27,000 product lines; it has created more than 100 jobs. The site is the second largest private sector development in Birmingham; phase 2, a further investment of £26m, will be completed over the next two years and will include a four-star hotel, conference centre and food academy.

Landmark Wholesale managing director, Martin Williams said: “We wish Jason well in this role. He is dedicated, hardworking and very capable; I am sure he will make a valuable contribution to the IoD’s activities in the West Midlands and help to provide support for local enterprise during these challenging times.”

See the five-page feature on East End Foods in this month’s issue of Wholesale News

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