Discount channel wholesaler Rowan has appointed Laura Bull as its new commercial manager. Laura joins from Vestey Foods UK, where she was a senior buyer. She previously worked at DBC Foodservice and Sainsbury’s.
As commercial manager for Rowan, Bull will become the main client contact, responsible for managing negotiation and developing strategies, delivering company volume and profit targets. She will also be responsible for building new relationships with FMCG brand owners and educating them on the opportunities available within the sector.
Bull commented: “I’m looking forward to bringing my experience of category management, commercial negotiation and existing strong supplier relationships to bolster Rowan’s already dominant position within the discount sector.”
James Russell, commercial director for Rowan, said: “We’re delighted to welcome Laura to the team at such an exciting time for the discount channel. We know the industry is booming and we’re changing and expanding our business to meet the needs of this evolving sector. Laura’s appointment is one of many steps we’re taking to help build partnerships with leading brands, enabling them to realise the benefits of taking a strategic approach to the discount channel. We know that by doing this, brand owners can increase penetration, volume and value without impacting brand equity. We’re delighted that Laura will be part of the team to help make this happen.”
Bull’s appointment comes as Rowan continues to grow its business as the discount channel expands. Just last month (July) the Institute of Grocery Distribution (IGD) reported that the discount retail sector would hit £12.7bn by 2017. In research commissioned by Rowan, the IGD found that 85% of discount shoppers using outlets such as pounds shops, Aldi and Lidl, intended to continue to use discounters even if the economy improved. And just this week EasyJet founder, Sir Stelios Haji-Ioannou announced plans for a pilot easyFoodStore in Croydon, south east London, set to stock a limited range of basics at a lower price than current discounters such as Aldi and Lidl.