AF Blakemore Son has created a new post of marketing director.
Ged Carter was most recently general manager – change management for Asda, which involved managing the small stores format team and leading a variety of strategic change programmes.
He has previous experience with the Co-operative Group and Sainsbury’s.
Dennis Evans, managing director of Blakemore Distribution, said: “We are delighted to have secured the services of such a proven marketing professional.
“This appointment demonstrates that we at Blakemore are totally committed to expanding our ambitions and becoming an even more prominent player in the UK convenience market and making the Spar brand synonymous with excellence in local retailing.”