Allied Bakeries appoints new category director

Allied Bakeries, the supplier behind the Kingsmill, Allinson, Burgen and Sunblest brands, has appointed Martin Garlick as category director.

Garlick, who will head up the Allied Bakeries’ category team and has previously worked for Warburtons and Mars, among others, said, “Bakery is a fantastic category to work in, a staple for consumers and therefore a critical sector for our customers. It has, and always will be, one of the key categories within their stores, so I am delighted to be joining the Allied Bakeries’ team and look forward to working closely with our trade partners to ensure that together we grow and develop a bakery category that is fit for the future.”

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