Walkers Potato Heads was the year’s biggest snacks success story valued at £31.6m and winning recognition from the industry in the form of the FWD Gold Medal for the Best Grocery Brand, and it was the Star Product in the bagged snacks category of The Grocer’s Top Products.
Potato Heads were launched with both kids and parents in mind. They are a great tasting snack that also contains no artificial colours, flavourings or preservatives and are 33% lower in saturated fat than regular Walkers.
PepsiCo trade marketing manager Cara Beeby comments: “We are delighted to receive the Best Grocery Brand Gold Medal, which recognises the fantastic achievements of the brand this year..”
Following on from the success of Potato Heads, Walkers has now added Cheese Heads to the Heads family – another better for you snack with no artificial colours, flavours or preservatives.
Containing 70% less fat than the nearest competitor, Cheese Heads will appeal to mums who want to ensure their kids are eating healthier snacks.”
Beeby adds: “Cheese Heads scored very highly in consumer trials and they look set to be another huge hit for Walkers.”
The Heads brand will be backed by a massive £7m support programme in 2006 with Cheese Heads receiving £3.5m advertising support which breaks in February.