The winner of the 2005 Federation of Wholesale Distributors (FWD) Gold Medal for the Drinks Brand of the Year, presented at the body’s prestigious awards ceremony at the Savoy in November, was Strongbow cider.
The Gold Medal, which is a superb accolade for the Strongbow brand, was presented in recognition of the product that members of the FWD had voted as the best managed drinks brand within the wholesale sector during 2005.
Now accounting for one third of all cider sales, Strongbow – which is the UK’s number one cider brand – has recently benefited from a heavyweight support programme including impactful advertising, new packaging, consumer sampling and value-added promotions, in addition to well-received product innovation such as Strongbow Sirrus.
David Ashcroft, Scottish Courage Brands’ wholesale trading director, comments: “The FWD Awards and Dinner is a key date in the wholesale calendar, so to win a Gold Medal is absolutely fantastic and a tribute to everybody who has been a part of the Strongbow success story over the last year. This award is particularly important to us because it is voted for by members of the FWD.
“We are committed to continue working with wholesalers and retailers throughout 2006 to build on the brand’s success so far and ensure that Strongbow is on everybody’s lips throughout the year.”