The Federation of Wholesale Distributors will bring its My Shop Is Your Shop (MSYS) campaign to life at its annual conference at The Belfry on April 3 4.
With the programme for the event under construction as ProWholesaler went to press, MSYS will be a centrepiece featuring the development and objectives of the unique campaign.
Delegates will hear how the campaign focuses on the value of the independent retailer at the heart of the community.
MSYS is the national generic PR programme with National Independents’ Day (NID) on June lst as its big idea.
Alan Toft, MSYS chairman, said: “We will be weeks away from NID 06 when the industry gathers at The Belfry.
“MSYS has, in a very short time, become established as a flagship activity supported by caring wholesalers and supportive suppliers.
“It took Valentine’s Day 46 years to become an institution but we can expect NID to get there much more quickly.
“The industry will be all heart at The Belfry,” quipped Toft.