MSYS introduced to Dynamic Denise

A national competition to design a cartoon character for a My Shop is Your Shop campaign has been won by Ceri-Ann Chandler, aged 9, a pupil at Ysgol Gynradd Ysbyty Ystwyth, Ystrad Meurig, Ceredigion.

Ceri-Ann named her character Dynamic Denise, drawing her inspiration from the enthusiasm of Denise Thomas, manageress of the Booker Premier at Lisburne Motors, Pontrhydygroes, Ceredigion, where schoolchildren are regular customers before and after lessons.

She won the top cash prize of pound;750 for her school plus cash prizes for herself, a local shop and a local charity – a total of pound;1,150. Ten runner-up prizes went to children throughout the UK.

Denise Thomas manages the store, which is part of a forecourt and showroom complex owned and run by local businessman John Jones. She said: “As a school governor and a retailer I believe the competition highlighted the link between local shops and local schools where the children are our adult customers of tomorrow. It’s important we build bridges now.

“Ceri-Ann is one of the many local children who pop into the shop and we are delighted that she has won this national recognition for the village and the school.”

Headteacher at the school, Lenora Davies, said: “Our local Premier store is a valuable amenity in our community and Denise, the manageress, is a great example of a friendly and professional independent retailer who really understands how to link into our local activities and interests.”

Local radio and newspapers covered the presentation party at the store. Alerted to the event, Radio Ceredigion will now devote an hour-long programme to the store, which is one year old and has helped to regenerate the local community. It will be broadcast on February 19.

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