Lots of MSYS ideas from local retailers

When the Federation of Wholesale Distributors quizzed supportive independent retailers on the My Shop Is Your Shop (MSYS) campaign, lots of ideas were offered.

Instead of T-shirts and caps provided for National Independents’ Day, the MSYS centrepiece on June l, retailers should be provided with through-the-year workwear bearing the logo.
That idea came from Trevor Lloyd in Stoke-on-Trent and one of the 500 sole traders or family businesses signed up as Community Stars supporting the campaign.

Hove-based Community Star Omar Anabtawi said: “We need famous celebrities to endorse the activity, which is a great idea.”
“Keep them coming,” said Alan Toft, MSYS chairman.
l See MSYS special feature on Page 26

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