Blueprint to launch new reporting procedures

The most successful educational advisory scheme for independent retailers in recent history, the Take Home Blueprint is to update its reporting processes for wholesalers and suppliers.

An automated e-mail-based information service will be available to suppliers and wholesalers involved in the activity which has been at the forefront of off licence development since 1994.
Launched by the Federation of Wholesale Distributors to encourage independent retailers into improved product selection and in-store display, the scheme is unique is guaranteeing sales increases for retailers who implement it.

FWD will compensate retailers if it does not work – a guarantee based on the confidence arising out of the massive success of the Blueprint since launch.

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