Operators with a low weekly consumption of wines are being squeezed and under-serviced because of the high cost to deliver without giving suppliers a return, said James Salmon, general manager of ViVAS Wine Company.
He said: “The on-trade has been declining for at least the last eight years on a consistent basis and there are somewhere between 40 and 50 pubs closing every single week.”
ViVAS was established in 2008 as a joint venture between 3663 and Bibendum Wine. Salmon said that ViVAS can help with these deliveries because it can cope with smaller wine orders by adding them to 3663 deliveries. It aims to deliver cost efficiencies and increased margin through supply chain management and category management.
ViVAS has 150 wines, spirits, beers and water offerings and seven exclusive ViVAS brands. Its sales staff have wine training and it can offer food and wine expertise all on the same delivery.