Tap into BBQ trend with AAK Foodservice

More than half of Brits (55%) would be interested in seeing more exotic barbecue options when eating out, according to a new survey from AAK Foodservice on behalf of its Lion sauces brand.

Celebrity chef “BBQ Ben” Bartlett (pictured), the first “Britain’s Best BBQ’er” and the new ambassador for Lion sauces, said: “With increasing travel and exposure to a wealth of wonderful cultures, consumers in the UK are now much more adventurous and it makes sense that this has extended to their interest in barbecue food that brings in more exotic flavours. Whether you are a pub or restaurant serving up barbecue food grilled in the kitchen or flinging open the back doors and getting the coals and gas going, the world is literally your oyster, from tropical chicken incorporating juicy pineapple and passion fruit and Oriental vegetable kebabs with a peanut dressing, to Hungarian paprika chicken with barbecue corn on the cobs.”

Overall, the Lion sauces survey found that 18 to 24 year olds were particularly keen on exotic options with 81% saysing they’d like to see more on the menu. The study, conducted by Populus Strategy Research, also revealed that almost half of Brits (48%) were likely to consider ordering a barbecue dish when eating out.

Again, indicative of young adults’ interest in barbecue food, this figure rises to 69% of 18-24 year olds, falling to 32% in the 65+ age group.  In terms of marinades and dips, 73% respondents agreed that barbecue sauces enhanced meat, 34% agreed they enhanced vegetables, while 29% agreed they enhanced fish.

It was sticky barbecue sauce that was the most appealing in terms of barbecue-based options, and when respondents were quizzed further they picked both barbecue and tomato ketchup as their top two choices overall when barbecuing. Presentation was also considered to be important when eating out with 52% preferring small dishes over sachets.

Lion’s barbecue sauces (2.27ltr) comprise American Smokey BBQ, Hickory BBQ and Sticky BBQ sauce, while caterers can also tap into demand for more exotic barbecue options by utilising the likes of Hot Piri Piri, Thai Sweet Chilli, Tomato amp; Chilli or Very Hot Chilli sauce.

Ben Bartlett is President of the British BBQ Association and competes all over the world with The Best of British BBQ Team. He is also a regular face on TV, including This Morning and Ready Steady Cook.

Meanwhile AAK Foodservice has also launched Uncle John’s Signature Hot Dogs to tap into the growing trend for great American “dude food”.

AAK bills them as ideal for everything from fast food menus to gastro pub offerings, made from cuts of smoked pork and a combination of herbs and spices, all traditionally smoked in an authentic Beechwood smoker.

To suit different foodservice operations, they come in a variety of lengths, from 14.5cm to a whopping 29cm, and four pack sizes, 10 x 50g, 7 x 72g, 7 x 90g and 9 x 140g.

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