Landmark has a focus on foodservice

Suppliers need to understand that Landmark is not just a cash and carry Features > Business, according to Max Wright, senior trading controller for Landmark Wholesale.

Landmark is looking to increase its focus on caterers and Wright commented: “Operational cash and carry still accounts for almost 60% of our business but the delivered proposition is growing. Clearly within cash and carry our catering offer cannot be discounted and it is a vital part of our foodservice offer.”

Landmark has taken catering away from its grocery trading committee and created a separate forum to discuss and drive the cash and carry catering agenda. He added that Landmark already has brochures and a quarterly foodservice forum.

Wright said: “Fifty per cent of our customers are classified as caterers and they contribute approximately £560m of turnover. However, this only accounts for 27% of our sales a significant under trade with almost half of our customers.

“And while caterers by nature will not purchase to the same level as retailers, this does present us with a fantastic opportunity.”

He explained that Landmark is currently servicing independent and chain pubs, restaurants and hotels but the core of the business is the fast food caterers such as cafeterias.

Raj Samani, director of Premier Wholesale, said that one of the visions for Premier Wholesale was to develop its foodservice offer, and in October last year Premier Foodservices was launched.

“We clearly understand the difficulties of supplying within the densely populated Harrow area, and within five miles of our depot there are over 10,000 potential foodservice customers. The setting up of Premier Foodservices has enabled us to make a substantial investment in offering the ultimate in fresh, frozen and chilled and with our range of grocery, confectionery and convenience ranges we are a true one-stop shop.”

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