kff buying guides showcase new product lines

Independent Kent-based foodservice wholesaler kff has unveiled its latest brochure complete with 60 new product lines, including 10 new dessert lines from Dragons’ Den contestant, Proper Maid, which successfully achieved investment from Deborah Meaden.

Proper Maid’s handmade cakes use quality ingredients, the majority of which sourced from Yorkshire. They come in a variety of innovative and unusual flavours such as Courgette amp; Lime, Beetroot amp; White Chocolate, and award-winning Dandelion amp; Burdock.

Further additions to kff’s offer include products from 28 different suppliers of frozen, chilled and ambient lines in meat, fish, bread and desserts. The range includes Salted Caramel Cookie Cream Cheesecake from the English Cheesecake Co, Lemongrass Battered King Prawns from Sykes, and Salt amp; Pepper Squid from Pacific West.

kff’s new brochure comes with three front cover designs, bespoke to each market sector, which it says are the first in the industry to do this. There are product guides for key lines such as chips, burgers, sausages, scampi and ice cream. And each gluten-free product is now identified on the back of heightened interest in the sector.

Chris Beckley, managing Director of kff said: “The introduction of these lines is very exciting for the business as we transform our brochure with an extra twenty-four pages to meet the needs of our customers and help them better understand which products are most suited to their business. Having so many new lines available, particularly from interesting brands such as Proper Maid, demonstrates our wide offering, and we are sure that they will all be well received by our customers, and their customers alike.”

*Don’t miss our profile on kff in the coming June issue of Wholesale News.

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