Creed launches new “easy” product guide

Delivered wholesaler and catering specialist Creed Foodservice has launched a new-look Product Guide complete with recipes and sector-specific sections for quick and easy access to its entire product offering. The Guide is also available for the first time on-line.

With over 6,000 lines available across Creed’s range, the Guide provides information on products from Country Range and leading national brands, across frozen, chilled, grocery, fresh produce, meats and non-food categories.

Creed introduced the new features such as recipes and sections dedicated to particular business sectors following research into how its customers used product guides in their businesses.

The research indicated the increased use of on-line ordering leading to the launch of the 2015 guide in digital format. The on-line guide offers a search functionality which enables customers to search by product code or description, making it quick and simple for them to find required products.

Holly Earl, marketing manager at Creed Foodservice, said: “Creed continues to work closely with its suppliers and customers to deliver an industry leading product offering to chefs and catering managers, supported by the very best service and added value solutions. The Guide helps our customers to access product information quickly and easily and the new online search functionality is proving to be extremely useful.”

Creed, which supplies more than 1700 customers, aims to update the listings in the Guide half-way through 2015 to ensure that their customers consistently have access to the most up-to-date information.

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