Caterers are not just looking for price


Seventy one per cent of caterers do not have a budget and 39% of caterers do not use a shopping list, said Tara Benjamin, client director of research-based consultancy him!.

Using this information, Benjamin commented on influences on caterers’ purchase decisions. “It’s not all about promotions. But it’s about quality of the products and what their customers want. It does suggest that both operators and suppliers should do the best they can to clearly communicate the quality credentials of products and provide information about what consumers want and what the latest food innovations and trends are.”

She said that him! also asked caterers what information and advice they wanted from operators and suppliers. While 60% didn’t want any advice, the 40% that did, wanted to have menu and recipe ideas, general business advice and top seller information.

Availability remains an issue, either through out of stock or products which could not be found. “Availability of products in depots has improved slightly year on year, but still remains one of the top issues to address in cash and carries. Caterers spend £42 less each time they visit.”

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