BBF launches new Price Hold Guarantee

Bestway Batleys Foodservice has announced its latest Price Hold Guarantee (PHG), with over 300 prices on key catering SKUs “locked down” until July.

PHG was revamped in January of this year and evolved from research highlighting the need for price stability among customers to help forecast and manage budgets and cash flow.

The latest PHG versions – there are two versions available covering restaurants/hotels/pubs and café/fast food –  offer a range of great prices on over 300  branded and Essentially Catering own-label products with fixed pricing until 30th June across the core categories of fresh meat, chilled and frozen, ambient and non-food.

“Foodservice is constantly evolving and at BBF it is all about meeting and beating our customers’ expectations” said Rachel Hartwell (pictured), category manager at BBF. “Since we relaunched PHG in January, we have a had a fantastic response and valuable feedback from customers. For the latest offering, in addition to the Essentially Catering range we have also worked hard with supplier partners such as Premier, Unilever, Heinz, and P amp;G to ensure that the PHG promotional range meets the needs of our customers. Moreover by benchmarking prices against other operators, we know that PHG offers customers the best value in the foodservice channel and would encourage caterers to go online, visit their local depot or speak to our telesales team to see how much they can save on the everyday basics”

The latest PHG also offers customers a free case of burgers when they spend £100 in-depot and also the chance to win a barbecue with olive oil producer Filippo Berio.

“Caterers have previously had an unenviable task of having to deal with a whole range of different suppliers,” continued Hartwell. “At BBF, we want to make life easier. We are one of only a few wholesalers who can offer a complete range solution from fresh and frozen to ambient and licensed. The addition of PHG helps simplify the ordering process by guaranteeing prices for a two-month period offering customers the ability to buy with confidence and plan ahead.”

The latest Price Hold Guaranree is available from the 1st May at all 60 Bestway and Batleys depots and online at

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