The Wrigley Company held a cash and carry tour last month appearing in three cash and carries around the country.
The Wrigley Caf eacute; visited BA Cash Carry in Cardiff, Bestway in Park Royal, London and Batleys in West Bromwich.
The visits were to announce the launch of three new products, Airwaves Green Mint, Extra Fusion Strawberry Peach and Extra Fusion Orange Mango. The Wrigley Caf eacute; was in depot all day with a Wrigley member of staff on hand to discuss the latest NPD with independent retailers and offer advice.
All participating retailers were also given the chance to enter a free prize draw to win a pound;1,000 cash prize. They also were able to buy any 10 outers of Wrigley Chewing Gum Mints and get an outer of Extra Peppermint free.
Richard Bevan, depot manager of BA Cardiff, said: “The Wrigley Caf eacute; was open on BA Cardiff’s promotional deal day and our footfall is always very busy. We always look to offer our customers hospitality and the Wrigley Caf eacute; not only offered our customers a cup of tea and a sandwich but also gave them the opportunity to speak direct to the Wrigley team.”