Wholesalers will reveal how they are increasing sales into their existing customer base and opening up new market opportunities at the FWD’s conference, Wholesale: The Route to A Million Customers on July 11.
The event is part of the FWD’s drive to reveal to product suppliers the full potential of the wholesale channel and the small businesses it supplies and supports. With sales stagnant through the multiple grocers, the time is right to explore the opportunity offered by over a million retail, foodservice and on-trade independents.
Among the speakers are Booker CEO Charles Wilson, who will reveal how the wholesaler is expanding its business into new areas, while Spar UK MD Debbie Robinson will outline the support that small businesses receive from their wholesalers.
Nikkita Mulchandani of Imperial Cash and Carry, Simon Hannah of Filshill and Tim Adams of 3663 will show how their organisations are combining technological advances and superb customer engagement to build successful partnerships with retailers and caterers.
FWD chief Executive James Bielby said: “There’s massive potential for suppliers to find new routes to the consumer – to put their products on shelves and menus on every shopping parade, every leisure centre, every school, every sandwich bar, every pub.
“We’ll be hearing feedback from customers on how they value their partnerships with wholesalers, and how it is helping them not only compete but thrive. Our supplier Council members will be on hand to explain how they are working with the channel to give small businesses the products they want at the prices they need.”
The FWD conference takes place at The Belfry in the West Midlands on July 11 and is followed in the evening by the HIM Wholesale Tracking Programme Awards. Contact firstname.lastname@example.org for details.