Unilever UK toured cash and carry stores around the country to promote the benefits of Comfort.
As part of the promotion Comfort characters were in the depots and retailers were encouraged to enter a competition to guess the number of pound;1 coins in a bottle of Comfort Concentrate fabric conditioner.
The winner was Gary Brookes, who won at BA Cash Carry in Cardiff. He was presented with his prize of the bottle of Comfort Concentrate and the pound;394 worth of pound;1 coins.
Katherine Carter, customer marketing at Unilever UK, said: “The roadshow was a great way to get out and about and speak to retailers directly about Comfort and the concentrated format.”