Scrutiny pays off at Bestway

Batleys operations director Martin Race explained how Bestway had made a success of its takeover of Batleys by taking a careful measured approach.

After the takeover in February 2005, he said Bestway had undertaken a thorough examination of Batleys, comparing its features with Bestway’s, and ensuring that in any areas where Batleys was better the strength was rolled out to Bestway too, rather than just trying to impose the Bestway model onto the Batleys business.

A committee of directors from the two companies, with an independent chairman, scrutinised all areas of the Features > Business, he said.

One of its findings was that Batleys and Bestway had an almost completely different customer base, even in cities where both were present, and this encouraged them to retain the Batleys brand.

Race said a pound;25m investment programme, including three replacement Bestway depots, had been agreed for this year, and a new Batleys depot would be opening in 2007.

Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author