Palmer and Harvey is urging independent retailer s to take advantage of the strong growth in the cider category with its Cider Festival, set to run from June 25 to – July13.
Promotional offers will include savings of up to £2.50 per outer on key cider lines, while Mace retailers will additionally have access to “exclusive” gondola end planograms for cider promotions, along with PoS.
P amp;H says a key platform of the festival is the launch of – Stella Cidre Pear, to be on promotion at £14.19 per outer, saving retailers £1.60.
The wholesaler is also encouraging retailers to host consumer tastings to drive increased shopper up-take. Richard Hayhoe, marketing director, Palmer and Harvey, said “Cider sales soar in summer, even when the weather’s poor. Cider has become a key component of British summer in recent years. The Cider Festival allows retailers to achieve POR of more than 28% on key cider lines.”