William Reed Business Media is launching the Off Licence Show.
The show will be in association with Off Licence News and run from 21-24 March 2010 alongside the Convenience Retailing Show at the NEC in Birmingham.
The exhibition is designed to appeal to owners and managers of specialist off licences but also to convenience store and forecourt operators who have off licences.
Matthew Butler, show director, said: “The Off Licence Show is a perfect fit with our other exhibitions. We will be lining up top-notch exhibitors who will share their latest brand activity and best practice category advice, plus Off Licence Live, where visitors can attend workshops and demonstrations.”