A welcome example of the independent sector beating the major multiples was provided by David Glennon, marketing manager for ACNielsen.
He revealed that in the eight weeks leading up to Christmas the independent sector grew sales of ale and lager by 4% compared with the same period last year. However, Tesco’s growth during the same period was just 2% and the overall figure for the grocery multiple sector was 3%.
Another event where independents have traditionally done well is Valentine’s Day. Glennon said an account team at ACNielsen had tracked sales of a variety of items associated with Valentine’s Day, such as chocolate, flowers and champagne over the past three years. In the first two years it had found that the convenience sector had achieved the best growth, but this year the high street sector had achieved the best growth. Glennon commented: “This is disappointing because there are real opportunities to grow incremental and impulse sales.”