Staff at Imperial Cash and Carry in north London created one of the largest Jack Daniel’s bottle displays in the world last month.
The display was to celebrate the start of Jack Daniel’s birthday celebrations in September. It consisted of 19 pallets, 1,990 cases and 11,940 bottles.
Georgina Chubb, brand manager of Jack Daniel’s, said: “Imperial’s display is always one of the highlights of the birthday month for us.
“Jack’s birthday has become something of an institution with consumers and trade alike, who have come to expect and look forward to the birthday activity.”