GlaxoSmithKline has been visiting national depots to promote its Lucozade Alert Plus.
Retailers were able to sample the product and GSK offered category advice on merchandising soft drinks. There was also the opportunity to win £250 of GSK products.
Scott Meredith, trading controller at GSK, said: “Our GSK Live Tour brings all the excitement of our leading brands and latest promotions directly to the retailers in depot. Retailers get some great deals and advice, as well as the chance to sample products and win great prizes.”
The depot tours formed part of a supporting £13m marketing communication campaign.