Grand Prix depot incentive from Red Bull

Red Bull is running a cash and carry incentive, offering a VIP trip to the Spanish Grand Prix in 2010.

The winning depots will be rewarded with the trip, including accommodation, flights, and tickets to the VIP Red Bull Racing suite for qualifying and the race. A number of other prizes are available, including Nintendo Wiis and high street vouchers.

Red Bull is looking for the ‘perfect Red Bull depot’ judging on availability, visibility, creative secondary sitings, impulse purchase points, branding and in-depot communication.

Lotte Tregear, head of off trade customer marketing for Red Bull, said: “We’ve been running incentive promotions with our cash and carry customers for a number of years and they’ve always gone down well and been a big success. Our previous cricket activity has led to some amazing in-depot activation. Cash and carry is a massively important channel for us as a business and we’re glad we can give something back to say thank you for supporting us.”

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