FWD reveals its conference First XI

A top team of speakers will take to the field at the Federation of Wholesale Distributors’ annual conference at the National Football Centre on July 10.

Goals for Growth: Match-winning Strategies for the Wholesale Channel takes place at the home of the England football team during the World Cup and will focus on analysis of trends, innovations and opportunities in the UK wholesale distribution sector. It is supported by supply chain standards organisation GS1 and Mars Chocolate, an official supporter of the England team.

Delegates will hear first-hand experience of successful trading from wholesalers Ken McMeikan, group chief executive of Brakes, James Russell (pictured) commercial director of Rowan International, Craig O’Connor of Dee Bee and Bestway’s Muhammad Asad, winner of FWD’s Young Wholesaler of the Year award.

Providing the suppliers’ view of how to grow sales and explore new routes to market through closer co-operation with wholesalers are Nigel Tordoff, director of sales – Off Trade at Molson Coors, and PepsiCo’s sales strategy amp; channel marketing director Angus Macdonald.

A solid base of intelligence, insight and data analysis includes an economic forecast from Lloyds Bank, the launch of new research from Capital Economics on the wholesale sector’s contribution, and brand new customer survey results from him!

Business guru and presenter of BBC2’s All Over The Shop Geoff Burch brings his considerable experience in helping small businesses thrive, and Landmark Wholesale’s Martin Williams will lead the line-up in his role as FWD chairman.

The conference is followed in the evening by the him! Wholesale Awards, which reflect wholesale customers’ choice of the products, services and support they receive from their supply chain partners.

Goals For Growth takes place at St George’s Park, Burton-on-Trent on July 10 2014. The delegate fee of £399 includes the conference, awards, lunch, dinner and accommodation. Contact nikki@fwd-uk.com to reserve your place.

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