FWD announces latest in “Introduction to Wholesale” seminar series

FWD is inviting its members to attend a free briefing on the opportunity for suppliers to increase their brand presence in foodservice through partnership with wholesalers. Intended for those who are new to wholesale, or would like to learn more about the sector and its customers, it takes place at Birchall Foodservice in Burnley on April 22.

Presentations include a market update from CGA Strategy, customer insight from him!, a supplier’s experience of working with foodservice customers from Premier Foods, and Birchall Foodservice’s own tips for successful partnerships in wholesale.

Almost 40% of FWD members’ sales go through 325,000 foodservice operators including restaurants, cafes, bars, clubs, hotels, care homes and office canteens. For supplier companies with a focus on retail, this is a massive area of potential brand expansion. It is showing good growth, with consumers relying more on professionally-prepared meals and eating out of home expected to increase by 18% over the next five years (IGD).

Wholesale News readers who work for FWD member companies can contact nikki@fwd-uk.com to reserve places for the session.

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