Christmas gets bigger

Premier Foods has supported the wholesale channel with its biggest ever in-depot display at Bestway’s Park Royal depot.

The 25ft high product display included Bisto, Paxo, Birds, Ambrosia and Mr Kipling. The display was intended to create excitement among retailers and the sales team from Premier Foods were also on hand to offer retailers tailored merchandising advice and POS.

Darrell May, business manager cash and carry retail at Premier Foods, said: “The size of the display is designed to communicate the vast opportunity presented by the Christmas season. It is a time when consumers are willing to indulge or trade up to branded products.”

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