BA awards prize to Coors

Coors Brewers Off-trade sales team has won the BA Cash Carry Supplier of the Year Award at the annual BA retailer club awards.

Zahier Ahmed, managing director BA Cash Carry, commented: “Coors has supported us tremendously to help us grow and focus on the right areas within the beer category, adding value and innovation. In particular the Summer Sell it Cold promotion – a great initiative to try to encourage and educate retailers to charge a premium for cold beer and of course sell more cold beer.”

John Heynen, Coors Brewers director of sales for wholesale and convenience, said: “My team have built up a great working partnership with BA Cash and Carry in Cardiff offering great promotions, support and category advice, and I’m delighted this has been recognised with the BA Supplier of the Year Award.

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