Nestl eacute; Professional teamed up with 3663 to offer the chance to win a diamond.
The promotion ran in the 3663 marketplace promotional brochure for a month offering end-users who purchased Nescaf eacute; Gold Blend the chance to win a diamond worth pound;5,000. The winner was Tina Egginton, who bought her pack from the 3663 Cannock depot.
Martin Lines, marketing director of Nestl eacute; Professional, said: “A successful promotion is not just about short-term uplift. It’s about creating a compelling initiative to reward brand loyalty and encourage up-sell of our premium offering.”