Tree of Life lines up suite of Buying Guides

Natural and organic wholesale distributor Tree of Life has developed a series of specialist Buying Guides offering category and product insight to help health food stores capitalise on trends to boost sales.

Tree of Life says it recognises the growing importance of key categories in the health food and organic markets, but also understands the potential confusion retailers can face in navigating categories to select the appropriate products.

The Guides provide market insights to help retailers understand the growing sectors and offer advice on understanding and attracting shoppers. They also aim to simplify the buying process through separating products into clear sectors.

Last year Tree of Life published Guides on the Healthy Drinks, Superfoods, Free-From and Organic categories. This year the wholesaler recently launched an up-dated version of its Gluten Free Guide and also added new Coconut and Natural Beauty Guides to the series, with more to come later this year.

Mike Kilcourse, commercial director, Tree of Life says: “We realise that many of our customers rely on us to help them understand which categories are in growth and the key products in those categories. Our Buying Guides harness all the expertise we have based on our in-house knowledge and sales data to walk customers through the relevant information and give them useful advice to help them to grow their sales.”

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