Sales Ignite on Imperial Tobacco’s partner programme

Imperial Tobacco says its Ignite trade partner programme is recording strong figures as it celebrates its first birthday.

The scheme, designed to help independent retailers achieve the highest standards in tobacco retailing and move their business forwards, now has around 15,000 active members earning and redeeming Ignite points. Imperial says it has also trained the equivalent of more than 45,000 staff. 

The scheme, says Imperial, has helped retailers drive their availability levels by an average of 3% [ITUK Estimates 2014], generating additional footfall and income through basket spend worth an extra £19m amongst members, equating to £1,275 per store [Based on HIM CTP 2013 (1% increase is equal to £425)].

Sophie Hogg, head of trade marketing at Imperial Tobacco says: “Ignite has been designed to help independent retailers grow their tobacco sales through a suite of user-friendly tools. Its focus is to help retailers improve availability and merchandising and increase the level of shopper engagement.” 

Eligible retailers who sign up to the programme are given a range of targets in line with the requirements of their tobacco shoppers and are offered support from their Imperial Tobacco representative with category expertise, staff training and innovative tools and solutions. Upon achieving their targets, retailers are awarded with points that can be spent against rewards. Rewards range from personal rewards, such as; Love2shop vouchers, iPads and tickets to sporting events, to business rewards – including security items such as; CCTV and a DNA forensic tagging system. 

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