Gold Star, the London-based wholesaler that launched in 2011 is already fast expanding as a delivered wholesaler.
The company, headed by MD Vijay Thanwani, recently invested in a field sales force including a sales manager, business development managers and sales executives plus a new fleet of vehicles and Sanderson’s CRM and Business Intelligence Software.
Vijay Thanwani, Gold Star MD, says the expansion is an integral part of his vision and long-term plans and while reaching more 500 customers in Central London is a challenge, it provides customers with a solution they welcome and suppliers with the opportunity to partner with Gold Star.
Thanwani told Wholesale News: “Our customer response is overwhelming. They are pleased that this initiative now liberates them as independents to fully concentrate on their own businesses and customers and not on time lost on the busy roads and traffic jams. Our customers see this as a cost saver – a huge bonus. Inspired by customer feedback and encouraged by trial results it presents a huge opportunity – a great way forward to serve customers.”