KP SnackPartners initiative helps boost sales by 40% or more

KP Snacks has completed a make-over of crisps, snacks amp; nuts fixtures in over 150 independent convenience stores across the UK as part of its successful SnacKPartners category initiative,  driving average sales uplift of +40% in participating stores [Epos data August and September 2014 vs. the same period in 2013].

Over the last six weeks a dedicated team has visited independent convenience stores across the UK and put category advice into place. This includes stocking the best sellers, how to display and layout the fixture and how to use merchandising solutions to maximize awareness and visibility in store. Over the coming weeks sales will be monitored in all participating stores to capture the sales uplift that implementing the advice has achieved.

Matt Collins, trading controller convenience, KP Snacks, commented: “Convenience is a priority channel for the crisps, snacks and nuts category and we remain fully committed to helping wholesalers and retailers make more from it. Through our SnacKPartners programme we’re able to show retailers how making just a few simple changes in store can result in significant incremental sales. Working together we’re confident we can achieve even bigger and better sales.”

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