Growing discount sector helps Rowan scale new heights

Discount wholesale specialist Rowan, has announced its “strongest-ever” annual figures.

Reporting results for the year-ending December 31, 2012 Rowan saw pre-tax profits jump 12% to £3.6m –while turnover rose to £57m.

The company said these figures smashed all previous records following its company-wide review of strategic direction, and a rebranding.

CEO Alan Saywell said: “We are delighted with the results, which we put down to two factors. The discount channel is booming. Driven by current economic conditions, shoppers are increasingly looking for better value, and are visiting smaller, lower value shops. 

“This trend in convenience shopping has been driven concurrently with a step-change in public attitudes towards discount stores. As a result, the discount sector is not only undergoing a big change, but a permanent one – consumers are very much making discount stores a core outlet when doing their weekly shop.”

“Secondly however, we are changing our business to meet the needs of the evolving discount channel. Our emphasis is being as professional as our suppliers are, working in strategic partnerships rather than the ad-hoc way the channel was managed in the past.  Rowan is leading the industry by enabling manufacturers to realise the benefits of taking a strategic approach to the discount channel, providing incremental sales in the process. 

By taking a strategic approach to the discount channel, brand owners can increase penetration, volume and value without impacting brand equity. Our aim is to help companies achieve this.”


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