Kitwave, the Newcastle-based independent UK wholesaling group, has added an eleventh company to its empire following the acquisition of Angelbell Limited (t/a Hulleys Frozen Foods). The acquisition is, says the company, “an excellent fit within the Kitwave Group in terms of its operations and national geography” and complements the acquisition last year of another frozen food wholesaler, Eden Farm. Overall this will continue to widen Kitwave’s geographic reach and product offerings, and increase its customer base to more than 30,000 businesses.
Hulleys is a family business that has been trading for more than 80 years. It has a complementary product portfolio, being made up predominantly of ice-cream and a wider frozen food offering. Hulleys operates from six depots supplying a delivery network distributing across the whole of England including locations in Nottingham, Louth, Norwich, Kingwinford and Kirkham with head office based in Sheffield.
David Brind, Group finance firector of Kitwave, said: “The acquisition of Hulleys Frozen provides an exciting opportunity for the Kitwave Group, that will provide additional customers, products and services to our existing offering. In addition to the acquisition earlier this year of Squirrels UK the Kitwave Group now has developed operations across the growing sectors of discount retail, foodservice and frozen product. “
Kitwave was established in 1987 as an acquisition vehicle set up to purchase independent wholesale businesses. NVM Private Equity (NVM) supported Kitwave in 2011 with £7.5m of investment to support its acquisition strategy. Paul Young (Kitwave’s Group MD), Brind and their team have since acquired Anderson Wholesale, Automatic Retailing, Teatime Tasties, Eden Farm, Squirrels UK and now Angelbell Limited.