Nielsen Brandbank has created a new wholesale division to be headed up by ex-Palmer & Harvey executive Andrew King.
Nielsen Brandbank collects, manages and distributes FMCG product content and imagery, primarily for e-commerce and logistics purposes. Nielsen Brandbank said this week that the new wholesale division, headed by King, would “address changing wholesaler needs around managing product information and logistics” In his new role, as head of wholesale for the UK & Ireland, King will use his knowledge of the wholesale industry to improve the Nielsen Brandbank’s delivery of existing services and develop new ones. King has 20 years of experience in the wholesale sector, working for both Palmer & Harvey and Newco Europe, in a number of senior leadership roles.
“Having spent most of his career in senior wholesaler roles, his thorough knowledge of the challenges they face and their priorities will bring a new perspective to how we can address them,” said Philip Gabillia, western Europe commercial director for Nielsen Brandbank.
“In particular, wholesaler needs around product content management are changing so Andrew will lead the next phase of our One Case One Place initiative – designing a global product content system that enables wholesalers to access and manage product content much more easily and accurately.”
And King, added: “I’m aiming to help foster a better understanding of wholesale and foodservice customers’ requirements and support the ongoing growth of this vital sector, particularly by creating a new service for wholesalers currently being used to great effect by retailers and FMCG brands.”
This development follows the recent announcement that Nielsen Brandbank has entered a strategic partnership with product data company Erudus in a bid to improve the quality of food data available to the wholesale and foodservice industries.