Every day impulse
United Biscuits UK is aiming to grow sales of its Hula Hoops and McCoy’s brands…
Author Kevin Whitlock
Motor drives Lucozade Sport
GlaxoSmithKline is energising Lucozade Sport’s association with football with a new TV advertising campaign featuring…
Bernard Matthews cuts salt and fat
Bernard Matthews Food Service has launched a new and bigger version of its children’s product,…
24m investment in ice cream
Wall’s is promising a £24m investment in its ice cream range and a number of…
Cadbury rolls out new egg design
Cadbury Trebor Bassett has introduced a new innovation to the Easter confectionery market with the…
Every day impulse
Walkers is introducing a new Roasted Onion Balsamic Vinegar flavour to its Sensations range and…
Masterfoods adds Mars Midnight
Two new additions have been made to Masterfoods’ ice cream portfolio extending its Mars and…
Cool kids star in Haribo adverts
Haribo is launching a seven-month, multi-million pound campaign of TV advertising to drive awareness of…
On-can promotion to lift Grolsch sales
Grolsch is launching its first on-can promotion for nearly four years this month. The new…
Dove Silk aims for category growth
Unilever UK Home and Personal Care is aiming to grow the deodorants category with the…