A Government initiative to tackle duty evasion on alcohol products is helping restore the supply chain to legitimate operators, says the Federation of Wholesale Distributors.

Alcohol wholesalers need to start preparing to apply for the new Alcohol Wholesaler Registration Scheme (AWRS), HM Revenue and Customs urged today.

Following its successful launch earlier this year, Diageo is unveiling a new seven figure above the line campaign for Captain Morgan White Rum, set to hit Facebook today and TV screens from Monday August 3.

Nestlé Confectionery’s flagship brand KitKat - worth an estimated £184m a year at retail - has announced the latest in a series of major initiatives for 2015 with the launch of new KitKat Snap & Share. With stock available from August 3, the 170g sharing block will be available in two flavour variants: Milk Chocolate and Cookies & Cream. Each has an RRP of £2.00.

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