High street price cuts deepened last month (February) as fresh food costs dropped at the fastest pace for at least eight years, according to industry figures that will reinforce expectations the UK is headed for a brief period of deflation. Food prices fell for the second consecutive month, leading to 0.4% deflation in the shops.

Heineken has unveiled its latest activation support for the UEFA Champions League (UCL). Kicking off in time for the semi-finals on April 28 and leveraging the brand’s ninth-consecutive year of sponsorship with Europe’s premier club football tournament, this season’s support package includes exciting new promotions, offering shoppers the chance to win tickets to this season’s biggest matches, says the brewer.

Parfetts, the employee-owned wholesaler, today published its annual report and results with the news that pre-tax profits for the year ending June 30, 2014 stood at £3.6m on turnover that increased by 3% to £308.7m.

FWD is inviting its members to attend a free briefing on the opportunity for suppliers to increase their brand presence in foodservice through partnership with wholesalers. Intended for those who are new to wholesale, or would like to learn more about the sector and its customers, it takes place at Birchall Foodservice in Burnley on April 22.

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