Japan Tobacco International (JTI) today filed with the High Court in London its legal challenge to the UK legislation introducing plain packaging for cigarettes and RYO tobacco products, meaning that three of the world’s biggest tobacco companies have now filed lawsuits against the UK Government over its plan to introduce plain packaging for tobacco products.

Mini Babybel, the cheese from Bel UK, is back on TV screens this week with a brand new  advertising campaign. On air from the end of this month, the new creative sees the brand unveil ‘"The SuperCheese" – a talking Mini Babybel "superhero" character intended to strengthen the brand's emotional connection with consumers.

Skittles is teaming up with Xbox to offer consumers the chance to win an Xbox One gaming console with every promotional bag sold from early June until the end of the year. This year’s promotion promises to be "bigger and better than ever before", according to Wrigley, with an Xbox One console given away every day throughout the promotional period, as the brand aims to capitalise on the growing gaming trend in the UK.

JTI is to next month launch a limited edition pack (LEP) for its premium cigarette brand Camel (in the King Size 20s variant only). On sale from June 1 , the limited edition design delivers, says JTI, "a modern look to reflect the creative spirit of the brand". The limited edition pack will be available across all channels throughout June and July while stocks last.

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